Archive for June, 2009

Keyword ESP: A Dream Tool For Adwords Users…

 

Hey Guys…Just wanted to give you a heads up about an awesome new tool I’ve been able to test out. It was designed by a guy called Chuck Mullaney who is a bit of an underground legend. He doesn’t put his name on a lot of products but he’s designed some groundbreaking stuff.

Anyway, the reason he decided to put his name on KeywordESP is because he believes in it so much.

I got a chance to try it out and I was amazed.

Check Out The Video Here

At first glance it seems pretty simple. Essentially it inserts the keyword that the searcher wrote into your ad and your landing page.

Now of course we all know that dynamic insertion and php coding can input the keyword into your ad and page for you but the beauty of this is the speed and simplicity.

You can get your ads and pages up fast and really watch it in action.

And we’re talking click through rate improvements of 3 times! Chuck has apparently tested this with a huge number of testers and some people are getting 5-10x improvements.

This is crazy and you should definitely take a look for yourself.

Check Out The Video Here

If you’re an Adwords user or thinking about it I would suggest you jump on it right now. Chuck has lowered the price dramatically for launch and will be increasing it soon.

The Bonus

I’m going to add a bonus if you decide to purchase through my link below which I think will add immense value to the product.

Firstly you will get a video which shows a method of beating the Adwords quality score issue. Alongside Keyword ESP this will be lethal.

Secondly, I’m throwing in a couple of Advanced Affiliate Strategies that can be used cheaply and easily to bank some quick cash…you’ll love these I’m sure.

So if you think this is right for you then please follow these instructions:

1. Delete your cookies

2. Purchase from this link ==>here<==

3. Send your receipt to skbbonus [at] gmail dot com (change [at] to @ and dot to .)

All the best,

Rich

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PPC Adwords Profits

Article Body:
1. Create a list with all possible keywords that fit to your product, service or business field. The more the better. So you will get also a lot of keywords which you must pay for only the minimal commandment of 5 cents.

2. Benefit from misspelling in order to find keywords which your competitors did not think of. For example if you have a emergency service , do not only bid for "emergency" but also for "imergency", "imergensy" or "immergency".

3. The first position on Googles search result page achieves usually most clicks. However this is also the most expensive position. Give it a try if the second to fourth display position gives you more visitors and more customers for less money.

4. The position of the Adwords-ad is determined not only by the maximum click price that you are ready to spend. Google evaluates also the relevancy of the displayed ad in order to position the Adwords-ads. The more clicks your ad receives, the higher it gets listed.

5. The headline in the Adwords-ad must catch the viewers attention. If you implement the keyword in the header line, you receive considerably more clicks onto your ad.

6. In the ad-text mention one or two reasons, why the internet user should click on it. Which problem solves your product or service? Do you offer a product at a cheaper price or do you ship without the dispatch charges?

7. Avoid price wars at which a competitor and you attempt to outdo the click price for a keyword continuously mutually. You only see to it that the click price fires into the sky. It is better to find search-terms which consist of several words and which are more precise.

8. Google AdWords offers keyword-options which you should absolutely study. If properly set up you can make sure that your AdWords-ad appears only for example if the internet-user has exclusively entered your term and no further.

9. Use "excluding keywords". Those ones are keywords for which your ad is supposed not to appear. In this way you do not have to pay for clicks, when somebody is searching for free stuff or only for a pamphlet.

10. Construct for every keyword and for everyone of your AdWords ads an own landing-page. There you can offer especially that which the internet-user searched for.

11. An own landing-page beside has also the advantage that you can measure exactly how many customers a specific Keyword and a specific ad brought in. You can optimize your displays continuously in this way and increase the purchase rate.

12. Update your AdWords-ads at specific events or holidays, for example to the New Year, Valentine, Easter or Christmas.

13. If you mention the price for a product or a service in the AdWords ad, then you can exclude in front the free- and all-free-searcher from clicking your ad.

14. Be conservatively in the selections of the countries and the languages’ in which your AdWords ads are supposed to appear. If your product or your service turn only to customers speaking in a German manner, you should tune "Germany" and "Austria" as countries. With corresponding success you can try out also further countries, for example Switzerland, and areas close to the border. This method can also be applied to any other language.

15. The Google ads are also displayed on partner sites of Google, for example at Focus.de or T-Online.de. If your AdWords ad costs too much and/or goes for too little profit, then interrupt the option that lets announce your ad also on the partner sites of Google. Test wisely. Not all ads run well on the partner sites.

Here you got 15 powerful methods to increase your Adwords profits. All you have to do is to take action and apply them NOW!

Happy earnings!

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Three Fatal Affiliate Marketing Mistakes

Affiliate marketing gives you the opportunity to make money online automatically, once you have setup your website successfully. It is considered to be a very simple and a very easy way to earn a good income with affiliate marketing. But it is not as easy as it is thought. Not all persons entering in this field become successful affiliate marketers. Those who are lucky enough to get real success in this business are few.

Here we will discuss the three major mistakes of affiliate marketers that usually make their business collapse.  This will help you in earning a steady income. If you will avoid these mistakes then you can sit back and enjoy your steady and monthly “free” income.
 
In affiliate marketing, you get your commissions for promoting products and services of a merchant.  It is the Merchant who is bound to pay you the sales commission. The duty of the affiliate marketer is to promote the products of the merchant. The merchant is the investor, who pays commissions to the affiliate marketers, when any of his products are sold.

Now take a look at the three fatal mistakes of affiliate marketers:

1. Don’t send your prospects directly to an affiliate website

Don’t send your prospect directly to the website without offering any free benefit to the visitor because there is a possibility that the consumer will not like the product and close the website without even buying a single product. Now you have lost this consumer forever because it is obvious that the next time he will choose to visit another site.

If you want your visitors to visit the website again and again, offer them some kind of free benefit like free gifts, software or e-books. You can send them a free newsletter or weekly horoscope at their email address. If you are successful in grabbing their email address, then you can send them advertisements on their email address on a regular basis too.

2. Don’t Create a Website Full of affiliate links, flashy banners and Ads

If your website is full of affiliate links, lots of flashy banners and other advertisements then your visitor may become confused and he may simply leave your website. People like to see the clear and easy to understand websites. Just put an honest product review to get the visitor’s attention. Try to put text ads instead of flashy and graphical ads. Researches have proved that text links are more successful than flashy banners. People like to see what they want and not the fancy graphics. Also the load time of simple websites is much faster in comparison to full graphics, loaded websites. People like to visit the sites that opens in seconds. So be simple and be focused.

3. Commission theft

Commission theft is one of the biggest drawbacks in this field. Although, it is not possible to eliminate it completely, you can use some tricks to minimize it. Cloaking and redirecting of affiliate links are the options for you in this situation.

Usually the affiliate links contain the affiliate id of affiliates at the end of merchant website’s URL. An example is:
http://www.website.com?aff_id=your_affiliate_id

This is not a good style. Any person can easily drop your “aff_id” part from the above link and can visit the merchant website to make sales. In this case the sales are made but you are not credited. The solution of this problem is “cloaking”. After cloaking your affiliate link will be like:
http://www.website.com/affiliate_site

Conclusion

In conclusion, an affiliate marketer should try to avoid the common fatal mistakes to become successful in this field. Always try to collect the email addresses of your website visitors by offering them some free gifts like newsletters etc. Then use their email addresses to start your advertisement campaigns. Try to design your website really simple and easy to understand for the visitors. People don’t like the fancy graphics when they are searching for something to buy. And don’t forget to cloak your affiliate links to get the maximum benefit. By avoiding these main mistakes you can start earning sooner.

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Affiliate Marketing: Different Types

 
Affiliate Marketing is classified into many types. All kinds fall under two basic categories. These are pay/click and pay/performance.
 
Pay/Click

It is also called PPC. It is considered to be the easiest and most popular affiliate marketing method. This is the greatest thing for small websites.  With this method the affiliate marketer places the banners and text ads of merchants on his website. The affiliate is paid for every click made on these banners. When any visitor clicks on these banners and visits the merchant website, the affiliate gets credited. It is not essential that the visitor makes a purchase. However, the typical earning for a single click is very small, usually less than one dollar.

Pay/Performance

Pay/performance affiliate marketing, also called PPC, is extremely famous among big affiliates and all types of merchants. In this method the affiliate gets credited only when any visitor from their affiliate id performs the required action. This required action may be a purchase or becoming a member of a merchant website. This method is very good for the merchants because they will only pay when they are paid. For affiliates, it is attractive because they are getting a good share in the sales of merchant products. The usual share is about 15-20% of sale.

If we classify the affiliate marketing on the basis of depth, then it can be divided into 3 classes. These are single-, two-tier and multi-tier programs. Another type is the one in which an affiliate marketer is paid for every sale that is made by a person referred by him. This is called residual income affiliate marketing. Let us study these types in detail.
 
Affiliate Marketing: 1-Tier, 2-Tier & Multi-Tier

In an affiliate program of single-tier nature, the affiliates get the commission, only, for the visitor’s traffic or sales to the merchant’s website. Pay/performance and pay/click fall under this category.

Talking about Two-tier marketing, the affiliate gets the commission for every action done by the visitors referred by him. Plus he will get the profit whenever some other affiliate, referred by him, gets the commission. So in this way affiliate is earning directly as well as indirectly.

The multi-tier marketing is the same as two-tier marketing. But in this type, the affiliates get the commission for the sales made by their affiliated affiliates in multiple tiers. The depth of this type may be unlimited.

Residual Income Marketing

In this type of marketing, affiliates get the commission for every sale that his referred person makes on the merchant website. The only requirement is that on the first time visit, the person should come from the affiliate link of the affiliate. Next time if the same person visits the merchant website, even without using the affiliate link, the affiliate will be paid for every sale made by the visitor. The question that arises is how the merchant will know the affiliate id. The answer is very simple. On the first visit of the person from the affiliate website, a cookie is created on the computer of the visitor. This cookie stores the affiliate id of the affiliate. This cookie usually expires after 3 months. In some cases it may be longer.  Whenever a visitor visits the merchant website, the visitor’s computer is checked for the existence of any previously created cookie. If the cookie is found, the affiliate id is retrieved from it and the affiliate gets credited for any purchase made by the visitor.

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How to Choose an Affiliate Program

If you are an affiliate marketer, you have two options. The first option is to choose the product which has a great demand in the market. These items are expected to be sold immediately due to the interest of the people. Some examples of such particular items are dating sites, casino sites and weight loss products. The second option is to choose a product that suits your interests and you, yourself like to promote it.

We recommend you choose a product which is considered to be the hot product in the market as well as you having some interest in it. For example if you are golfer, then you should choose golfing products to promote. These products are among the hottest products on the market. Plus if you are a golfer, it will be easy for you to give detailed information about it on your website. So you can give lots of information there, you can write the basic rules about that sport, you can also write the tips about how new golfers can improve their playing skills. You can also give some guidance to anyone who may want to purchase golf equipment by suggesting the best place to go for good quality equipment. Similarly, you can give lots of golf related information on your website that may attract more visitors.

Let us look at some of the important things before promoting ANY affiliate program

Choose Hot Products

Always choose the items which have a high demand in the market. If you want to choose a product but don’t know about the demand of that product, then visit Overture.com. Here you can check the bidding status of a product. If you find that many sellers are bidding for it, then it means it is a demanding product.

Be Familiar with Product

You must be knowledgeable about the product you are selling. If you do not know much about the product, how can you satisfy and convince your customer? You must know all the drawbacks of the product. Also do the comparative study of the product with the other same types of products present in the market. Provide your customers with this comparative study using graphs and tables. This will help sell your customers.

Good Sales Letter

Your sales letter is considered to be the key point for boosting your sales. It should be convincing enough for your consumer to want to buy. A good sales letter will attract visitors. You should also add some testimonials in it to make it more effective and believable.

Money Back Guarantee

If you want consumers to buy your product with no hesitation, then give them the benefit of a money back guarantee. If the affiliate program owner is not providing this guarantee with the product, then you should look for another merchant.

Contact Info

Physical address and contact info must be given on the site. This makes your website more reliable and trustable to your customers.

Real-time Statistics

Choose the affiliate program that can show you the real-time statistics of your visitors and sales. This will tell how many visitors are going to the merchant website from your website and how many visitors are converted into buyers. This will help you to see your progress.

How to find profitable affiliate programs

It is not difficult to find profitable affiliate programs. It is advised to search the most popular directories like AssociatePrograms.com or AffiliateMatch.com. Another option is to search in regular affiliate networks like Click Bank (for digital goods) and Commission Junction (mainly for physical goods).

Choosing the right affiliate program is the key factor. Always study the program in detail before choosing. See what are they offering? Good affiliate programs offer good profit, money back guarantee, real-time statistics and complete information about their products. You can search the good affiliates by using well known and trusted affiliate networks like Commission Junction and Click Bank.

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